FRAMEN

FRAMEN inventory is available through programmatic DOOH platforms for agencies and advertisers who buy via a DSP.

Book FRAMEN via a DSP

Set up a campaign from scratch: create, configure the fields on the detail page, pick creatives, and go live.

Build your first campaign

When your campaign goes live, it enters Pending while FRAMEN and each screen network review your creatives. Here's what happens next.

Campaign approval status

Global, local and linear are three ways to shape a campaign. The mechanics are the same — what changes is your scope and the setup flow.

Campaign types: global, local and linear

Contextual advertising means matching the ad to the moment — location, time of day, weather, venue — so the message lands when it's most relevant.

Contextual advertising

Sign up, verify your email, fill in your profile and billing details — and you're ready to launch a campaign.

Create your Ads Manager account

How to design DOOH ads that catch the eye, communicate fast, and drive action.

Creative best practices

What's allowed on FRAMEN screens, what isn't, and what the review process looks like.

Creative policy and approval

The file type, size, resolution and duration requirements your images and videos need to meet before they upload to the Ads Manager.

Creative specifications

Sound is available on a limited basis for specific venues and campaigns. It's not available through the standard Ads Manager flow.

Creatives with sound

How FRAMEN calculates screen impressions, ad impressions and weekly impressions — and what drives each.

Footfall and impressions explained

The Forecast modal predicts your campaign's performance — impressions, locations, screens, frequency, share of voice and more — before you go live.

Forecast your campaign reach

Live reporting, exportable data, brand lift studies and trackable links — the ways to know if your campaign is working.

Measure campaign performance

Match your budget to your targeting and understand how often your ad plays.

Optimise budget and frequency

Direct your ad to specific countries, cities, regions, postcodes, areas on a map, or a radius around a point of interest.

Target by location

Show your ads only in the kinds of places where your audience is — hotels, gyms, gas stations, coworking spaces, and more.

Target by venue type

An overview of how targeting works in the Ads Manager — geography, venue type, schedule and budget all pull on the same rope.

Targeting: start here

A quick walk-through of the Ads Manager — where to find campaigns, reports, the creatives gallery and the rest.

Tour the Ads Manager

FRAMEN screens don't just play ads — they mix in news, location content and other publisher content to keep audiences engaged. Here's what runs alongside your campaign.

What content shows next to your ad

FRAMEN screens are positioned to catch attention in semi-public venues — hotel lobbies, gym floors, coworking community areas, gas-station entrances and more.

What our screens look like

FRAMEN is a self-serve DOOH advertising platform — target specific venues, geographies and times, forecast your reach, and track results live.

Why advertise with FRAMEN

Ads Manager

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Build your first workflow and watch it run end to end.

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