Use-case
Helpful to know before you design creative. The screen's size, orientation and placement shape what creative works best.
Screen types
Digital displays (smart TVs and signage) like home or office TVs.
Large billboards in high-traffic spaces.
Digital signage purpose-built for ads.
Tablets at reception and information points.
Orientation
Landscape (16:9) — most common; TV-like.
Portrait (9:16) — common in lobbies and narrow spaces.
Target both orientations by creating campaigns with creative in both formats. See Creative specifications for file requirements.
Placement
Screens sit where people naturally pause:
Hotel lobbies — reception or waiting areas.
Coworking — community areas, entrances, breakout rooms.
Gyms — main floor, lobbies, between equipment.
Gas stations — entrance, pumps, checkout.
Supermarkets — checkout, entrance, promotional areas.
Airports, malls, bars, restaurants — high-traffic corridors and waiting areas.
Good to know
Design creative that reads from a distance, works in both orientations, and needs no sound.
Preview your ad on venue-specific screen mockups using the Forecast modal from the campaign detail page to catch contrast or framing issues.
Explore the full network by venue type via Target by venue type.