Use-case
Files that don't meet specs are rejected at upload. Use this as the checklist to share with your design team before they export.
Frame size
Most campaigns include both orientations so a single ad can run on any screen, regardless of how it's mounted.
Orientation | Dimensions | Aspect ratio |
Landscape | 1920 × 1080 px | 16:9 |
Portrait | 1080 × 1920 px | 9:16 |
Image specs
Property | Requirement |
File type | JPG or PNG |
Resolution | FHD or UHD |
Max file size | 10 MB |
Transparency | PNG alpha channels are not supported — flatten transparent backgrounds onto a solid colour before upload. |
Video specs
Property | Requirement |
File type | MP4 |
Codec | H.264 |
Frame rate | 24–30 fps |
Duration | 10 seconds recommended |
Max file size | 200 MB |
Why 10 seconds? Longer videos reduce ad display frequency — your ad plays fewer times per hour. Ten seconds is the sweet spot.
Network requirement: Each screen needs at least 5 Mbps of internet speed to play video reliably.
Where to upload creative
To your Gallery
Open Gallery from the Ads Manager sidebar, then click + New Creative. Creatives are scoped per Brand and grouped into Folders. Upload once, reuse across campaigns.
Directly to a campaign
From the campaign detail page, click + Add in the Creatives section to open the creative picker. Anything you add here is saved to the Gallery automatically.
Good to know
Creative that violates FRAMEN's creative policy is rejected regardless of whether the specs match.
Embed a short link or trackable URL in the creative to measure response.
For design tips (composition, contrast, on-screen text, captions), see the FRAMEN creative best practices guide.