Use-case
If you buy DOOH programmatically through a Demand-Side Platform (DSP), access FRAMEN's network via that same workflow instead of the Ads Manager.
How it works
Programmatic DOOH uses real-time bidding and data signals (geolocation, demographics, weather, time) to automate media buying.
For FRAMEN via DSP:
Your DSP integrates with FRAMEN's supply.
Build a deal or line item targeting FRAMEN inventory.
Creative is approved through FRAMEN's standard review. See Creative policy and approval.
DSP handles delivery, pacing and reporting; FRAMEN handles ad serving and approval.
Get connected
For DSP/SSP platforms: Contact our partnerships team to scope integration and share technical specs.
For advertisers: Check with your DSP account manager — they can confirm if FRAMEN is available in your platform.
Good to know
Self-serve vs programmatic: The Ads Manager suits campaigns of any size. Programmatic via DSP suits large agencies or advertiser teams with existing programmatic DOOH workflows.
Ads Manager vs third-party DSPs: "DSP" here means third-party platforms like Hivestack, Vistar or The Trade Desk. FRAMEN's product is the Ads Manager (self-serve). The
/dsp/*URLs in the dashboard are internal Ads Manager routes only — not third-party DSP access.See Glossary of FRAMEN terms for programmatic DOOH, DSP, SSP definitions.