Use-case
Context matters. Knowing what else plays on the screens helps you pitch the right creative and understand why frequency varies by venue.
Types of content on our screens
Ads
Your campaign, plus other campaigns running in the same network.
News & publisher content
A mix of reputable sources including Bild, Welt, Bundesliga Highlights, Business Insider and others. Content topics span business, finance, lifestyle, news, sports and art. Individual screen managers choose which news topics run on their screens. A coworking hub in a business district might lean business and finance; a venue near a stadium might lean sports.
Location content
Many venue owners add their own content:
Coworking spaces — community events, networking opportunities, announcements.
Gyms — class schedules, trainer highlights, member offers.
Restaurants & bars — specials, promotions, daily menus.
Hotels — spa schedules, event listings, guest information.
Supermarkets — current discounts and promotions.
Location content helps the venue engage its own audience and keeps the screens feeling alive between ad slots.
Good to know
How often your ad plays depends on your budget, targeting, and the mix of other content on each screen. Some locations play only ads; others mix in news and location content heavily. That changes your ad's share of voice and ad display frequency. See Optimise budget and frequency.
FRAMEN curates both news sources and location content. All content is reviewed by screen managers and — for ads — vetted against our creative policy. See Creative policy and approval.