Use-case
A campaign is a strategic push with defined start date, end date, budget, country and audience. The setup uses a two-step model: quick create dialog, then detail page configuration.
Two-step model
Create — dialog with Title and Target country only.
Configure — detail page with all fields visible at once.
Work top-to-bottom on the detail page and jump around freely.
Step 1 — Create the campaign
Go to Campaigns and click + Create Campaign (top-right).
The dialog has two fields:
Title — free text.
Target country — dropdown, default France. Many options including Brazil, Canada, Denmark, France, Germany, India, Ireland, Italy, Poland, Romania, Singapore and more.
Click Create. The campaign is created in Draft status at /dsp/campaign/<Cmp_xxx>.
For multi-country campaigns, use Sub-Campaigns (not duplication).
Step 2 — Configure on the detail page
The detail page has a sticky left column (Budget / Forecast summary) and a right column with all fields.
Budget (left column)
Budget — enter amount in euros. Minimum €10 / £10 / $10.
Suggest optimal budget — AI proposal for your current targeting.
Estimated impressions — live counter. Orange Max Capacity pill shows when budget exceeds inventory.
Budget slider — gradient (blue → green → amber). Green is optimal; amber = overpaid; blue = underpaid.
CPM — fixed per workspace/country.
Forecast — re-run forecast on demand.
Target country
Dropdown, set at creation. Changing it resets the Locations list (locations are country-scoped).
Timing
Start date and End date (date pickers).
Geotargeting
Narrow to specific places inside the target country:
Import ZIP — upload postal codes.
Open map — map-based UI.
Search — city, address or POI (Google-powered). Each row shows a pin, address, radius dropdown (0 m, 1 km, etc.) and remove option.
Venue Types
Click Select to open the picker. Shows count pill (e.g., 3/3). Includes gyms, coworking, hotels, gas stations, supermarkets, malls and more.
Locations
Specific venues from inventory. Header shows N/M count plus Import, Download, Select. Each row shows venue thumbnail, name, and screen-count badge. Expand chevron to see individual screens.
Scheduling
Day-parting grid: 7 rows (Mon–Sun) × 24 columns (hours 0–23). Click-and-drag to select; purple dots mark selected cells. Default timezone is Use screen's time zone (each screen's local time).
Weather
Gate delivery on weather: Any weather (default) or specific conditions (hot, cold, rain, snow, etc.). Click Select to choose.
Brand
Click Edit to pick or create. Shows name and category (e.g., Media). Required before Start.
Creatives
Click + Add to pick from your Gallery. Grouped by orientation:
Landscape — with screen-count badge (e.g.,
96/96).Portrait — same pattern.
Other orientations (half-frame, LED wall) appear if supported. See Creative specifications for file requirements and Creative best practices for design tips.
Step 3 — Forecast before launch
Click Forecast in the left column to see KPI, Venues, Geotargets and Creatives. See Forecast your campaign reach.
Step 4 — Go live
Click Start (top bar). It only lights up when:
Budget > 0 and Payment Method set on the Organization
Start/End dates valid and future-dated
At least one Geotargeting or Locations entry
At least one Venue Type
At least one Creative matching a supported orientation
Brand selected
Below Max Capacity
Start flips status from Draft to Ready (pending approval if required) or Running (if auto-approved). See Campaign approval status.
Sub-Campaigns
Click + Add Sub-Campaign to create sub-campaigns under a parent. Each inherits the parent's Brand and can override Target country, Timing, Budget, Geotargeting, Venue Types, Locations, Scheduling, Weather and Creatives.
Use for:
Multi-country — one parent, one sub-campaign per country.
Different creatives per segment — one per Venue Type or audience.
Budget caps — control each execution independently.
Time-based waves — morning / evening / weekend under one parent.
Good to know
Use a promotion code by entering any budget and applying the code at setup; discount applies at checkout.
Parent campaigns show
N/M DraftorN/M Running(N sub-campaigns in that status, M total). Standalone campaigns show single state (Draft,Running,Paused,Ended).Strong first campaigns: short creative (≤10 seconds), clear CTA, a trackable short link, and targeting that matches product to venue (e.g., fitness in gyms, ride-hailing at bars).