Use-case
Most campaigns fit one of these three types. Understand them before opening the campaign builder.
Global
Run across multiple countries and cities under one brand message.
When: - Multi-market brand seeking consistent presence. - Building awareness at scale, fast. - Creative that travels well across languages and cultures.
How: - Run one campaign per country (FRAMEN allows one target country per campaign). - Use the same creative across markets or localise per country. - Layer venue targeting for consistency (e.g., airports worldwide for business travellers).
Local
Focus on a specific geography — city, district, postcode or radius around a point.
When: - Single-location business or city-specific promo. - Driving foot traffic to a nearby venue. - Testing creative or messaging before scaling.
How: - Use geotargets to pick the exact area. See Target by location. - Combine with venue type targeting to match audience to context. - Layer scheduling to hit peak hours.
Example: restaurant near coworking hub advertises in nearby offices 11am–2pm for lunch crowd.
Linear
A setup mode (not a scope). A wizard walks you through five sequential steps without the full editor.
When: - You're new to DOOH or Ads Manager. - You prefer a guided flow with fewer decisions at once.
How: - Check the linear wizard when creating a campaign. - Work through steps in order: targeting, schedule, creative, budget, review. - Switch to editor mode anytime for full control; nothing is lost.
Good to know
Global, local and linear are not mutually exclusive.
Run a linear local campaign in one city or an editor global campaign across five countries — choose what fits your workflow.