Use-case
Targeting is the single biggest lever on campaign performance. Good targeting reaches the right people at the right moment for the right cost.
The five targeting levers
Geography
Direct your ad at specific countries, cities, regions, postcodes, or a radius around a point on the map. Narrower targeting = more relevant impressions and better budget use. See Target by location.
Venue type
Run your ad in the type of place where your audience already is — gyms, coworking, hotels, gas stations, supermarkets. Each venue type comes with audience data (who goes, when, how often). See Target by venue type.
Time & date
Advanced scheduling lets you run your ad only during specific hours and days. Useful for lunchtime offers, weekend promos, or event-driven campaigns.
Weather
Condition delivery on live weather at the targeted venues — temperature bands, rain, sun. Useful for weather-sensitive products (ice cream, umbrellas, hot drinks). Set on the campaign detail page.
Budget
The performance indicator matches your budget to your targeting and tells you if you're under or over-paying. A Max Capacity indicator shows the upper ceiling for your targeting, and Suggest optimal budget can pick a starting figure. See Optimise budget and frequency.
A worked example
A restaurant wants lunch traffic from a nearby coworking space. The targeting stack:
Geography: 1 km radius around the restaurant.
Venue type: coworking spaces only.
Schedule: Monday to Friday, 11am–2pm.
Budget: starting at €50, adjusted based on the performance indicator.
That's a tight, contextual campaign with almost zero wasted impressions.
Good to know
Every narrowing choice reduces eligible screens and raises relevance. Start broad, tighten based on forecast data.
The Forecast report shows what your targeting choices will deliver — impressions, locations, share of voice, ad frequency. Use it to compare options before launch. See Forecast your campaign reach.
Vodafone used FRAMEN to advertise their eco-sustainable network for 8 hours a day in coworking spaces across major cities, resulting in 600,000+ impressions — because venue, time and geography all matched the audience.