Use-case
Generic ads work on volume. Contextual ads work on fit. If you align what you're selling to where and when people see it, you spend less and convert more.
How to use context in a FRAMEN campaign
Match venue to product
Put the ad where the audience is already in the right mindset.
Ride-hailing app in bars and late-night venues.
Fitness brand in gyms.
Office supplies in coworking spaces.
Snacks and drinks in gas stations and supermarkets.
See Target by venue type.
Match time to intent
Advanced scheduling lets you run the ad only at specific hours.
Lunch promos 11am–2pm.
After-work offers 5pm–8pm.
Weekend brunch on Saturday and Sunday mornings.
Match location to audience
Geotargeting by city, postcode or radius keeps the ad in places your customers actually are.
A local business running only within a 3 km radius.
A festival promoting in nightlife districts during event week.
A supermarket chain advertising only around stores with a current discount.
See Target by location.
Match weather to product
Weather targeting lets you condition ad playout on the live weather at the targeted venue — sunny, rainy, hot, cold. Useful for products whose demand tracks the weather.
Ice cream only when it's above 25 °C.
Umbrellas only when it's raining.
Hot drinks only when it's below 5 °C.
Weather targeting is set on the campaign detail page alongside geotargeting and venue types.
Good to know
Contextual campaigns reduce wasted impressions and lift response rates. You pay less to talk only to the people most likely to care. That shows up in better CPM and higher conversion.
The strongest campaigns stack multiple contexts — venue + time + location. A coffee brand advertising in coworking spaces, only during the 8am–10am window, in city-centre neighbourhoods, will almost always outperform a broad daytime run.