Use-case
A campaign you can't measure is a campaign you can't improve. FRAMEN gives you multiple measurement tools — pick the ones that match your objectives.
In-platform reporting
Reports is a top-level item in the Ads Manager sidebar (/dsp/reports). The top-right CTA is Export (enabled once a report is selected).
Filters and defaults
Date range — default is Last 90 days. Change via the chip dropdown.
Search — by campaign, creative, or brand.
Sort — A-Z key plus direction toggle.
View — list or grid.
Metrics available
Impressions
Spots (plays)
Budget spent
Pacing (for campaign-level grouping)
Cities
Venues
Screens
Export to CSV for further analysis or stakeholder reporting. The Export button is disabled on an empty list.
Ads Manager Reports vs Screen Manager Reports
They are different objects in different sidebars:
Ads Manager Reports (
/dsp/reports) — campaign-side reports: impressions delivered per campaign, spend, etc.Screen Manager Reports (
/ssp/reports) — payout and screen-performance reports.
If you run both products, keep them straight — they don't share a dataset.
Trackable creatives
Measurement only works if your creative captures intent. Common methods:
Short links
Branded short links (e.g. brand.com/framen) let you track click-throughs from any device that types the URL into a browser. Easy to remember, easy to type.
Trackable URLs
Full URLs with UTM tags, displayed in the ad. Lower response than short links, but still useful for awareness campaigns where a memorable destination matters more than precise attribution.
Brand lift studies
Brand lift studies measure awareness, consideration and purchase intent before and after a campaign. Useful when:
The campaign is about awareness, not direct response.
The product has a long consideration cycle.
You're running a large enough campaign to sample against.
Typically done via online surveys on a pre- and post-exposure sample.
ROI tracking
Combine trackable links, analytics software, and sales data to tie campaign spend directly to revenue. Pair with the Forecast report to understand expected vs actual performance.
Good to know
Screen impressions — how often the screen itself is viewed (a venue stat). Ad impressions — how often your specific ad is viewed (a campaign stat). You pay for ad impressions only. Higher ad frequency = more ad impressions. See Footfall and impressions explained.
The Forecast modal predicts reach before launch; Reports measures what actually happened after. Compare them to learn what your targeting choices really deliver.