Use-case
Location targeting puts your ad in front of the right people geographically — a whole country, a neighbourhood, or a 500 m radius around your store. It's often the first filter you apply when building a campaign.
Location targeting levels
Country
Selected when you create the campaign. One country per campaign — for multi-country runs, duplicate the campaign for each market. Changing the target country later resets other targeting.
City or region
Include or exclude specific cities, regions or geospots. Example: target London and exclude Staines. Useful for focusing on high-value districts while skipping the suburbs.
Postcode
Paste postcodes directly or upload a CSV. Useful when your marketing team already has a list — e.g. postcodes near retail stores with a current promo.
Map view
Click Open Map to target geographically. You can:
Type an address or area into the search bar.
Click a region to include or exclude it.
Switch between area targeting (a predefined neighbourhood) and geospot targeting (an exact point you clicked).
Adjust the radius using the dropdown. Enter a negative buffer (e.g. -200 m) to shrink the zone, or a positive one (up to 10 km) to expand it.
Included zones show blue; excluded zones show red.
Steps to target a specific area
Open the Geotargets section in the campaign setup.
Click Open Map.
Search for the city, district or address you want.
Pick from the drop-down, or click directly on the map.
Choose Include or Exclude using the dropdown on the selection.
Adjust the radius if needed.
Save.
Good to know
The map view helps find new hotspots — concert venues, convention centres, transport hubs. A ride-hailing app promoting a "don't drink and drive" message can target nightlife areas specifically and combine with Advanced scheduling to only run during event hours.
Excluding areas is as powerful as including them. A senior travel brand might exclude schools and universities, where the target demographic isn't. That keeps impressions relevant and budget efficient.
The Download button on the map view gives you a shareable screenshot of your geotargeting. Useful for showing clients, colleagues or stakeholders exactly where the campaign will run.
The performance indicator in the top-right updates live as you add or remove targeting — impressions, available screens, and more. Compare options before committing.