Use-case
Media placement puts your ad in front of people. Creative quality decides whether they remember it. Studies suggest creative accounts for over half of purchase intent.
The four rules
1. Grab attention fast
People walk past your ad in seconds. Use bright colours, bold text and eye-catching imagery. The message should be clear within the first second.
2. Be concise
DOOH viewers are moving, distracted, or doing something else. One message, one clear call to action. Strip every word that isn't doing work.
3. Design for the venue
Different venues mean different audiences and mindsets. A shopping mall ad isn't a hotel lobby ad. Consider:
Who's there (demographics, intent).
What they're doing (shopping, waiting, working out).
How long they'll see the ad (a gym member glancing up between sets is different from a coworking user at their desk).
4. Make it measurable
Embed a short link or branded URL so you can track response. See Measure campaign performance.
Good to know
Keep video to 10 seconds. Longer videos reduce ad display frequency — your ad plays fewer times per hour. 10 seconds hits the sweet spot between telling a story and staying front-of-mind. See Creative specifications.
Screens are viewed from a distance. A rule of thumb: if you can't read it on your phone from an arm's length, the audience can't read it from across a lobby.
"Lunch special" reads differently in a coworking lobby at 11am versus a hotel lobby at 7pm. Localise where it matters.
Browse previous campaigns in the Ads Manager Gallery sidebar for reference (it holds all uploaded creatives, scoped by Brand).