How do I best reach my target audience?

Hyper-targeted features of the FRAMEN Ads Manager means you can target the right audience for your brand with precision and minimise scatter loss.

With the FRAMEN Ads Manager, you can contextually reach your ideal target audience, at the right time and right location. But how can you ensure your brand campaign ends up in front of the eyes of the right people and achieve higher awareness, growth and exposure for your brand? 

Here are some specific ways you can use the platform to  best reach your target audience:

📍Geotargeting

One of the features of the FRAMEN Ads Manager is geotargeting, which allows businesses to target their ads to specific geographic locations. This can be done by selecting specific countries, regions, states, or cities, or by defining the radius from specific locations. Once the target audience location is set, the business can then create and launch ads that will only be shown to people within that geographic area. This helps to ensure that the ads are reaching the intended target audience, and helps to maximize the effectiveness of the advertising budget. Additionally, the FRAMEN Ads Manager also offers other targeting options like demographics, interests, behaviours and more to help businesses to reach the right audience.

⏰ Advanced Time & Date Scheduling

The advanced date and scheduling tool in the FRAMEN Ads Manager can help businesses to reach the right audience by allowing them to schedule their ads to be shown at specific times and dates. This feature can be used to target ads to people during the times of day or days of the week when they are most likely to be active in a gym, coworking space or restaurant, or most likely to be interested in the products or services being advertised.

➔ For example, a restaurant near a coworking space that primarily targets office workers and commuters, could schedule their ads to only be shown at office spaces within close vicinity from 11am-2pm to entice people around lunchtime. 

Additionally, the scheduling tool also allows businesses to schedule their ads in advance, which can be useful for businesses that want to launch a campaign at a specific date and time, such as during a sale event or a new product launch.

➔ For example in this success story, Vodafone used FRAMEN to advertise their eco-sustainable telecoms network for 8 hours a day in metros and coworking spaces and achieved over 600,000 impressions.

Overall, the advanced date and scheduling tool in FRAMEN Ads Manager allows businesses to be more strategic and precise in when and how they reach their target audience, which can help to maximize the effectiveness of their advertising campaigns.

🏙️ Venues

The venue types feature in the FRAMEN Ads Manager allows businesses to target their ads to people based on the types of physical locations they are visiting. This feature can be used to reach the right audience by targeting ads to people who are likely to be interested in the products or services being advertised based on their current location. The FRAMEN Ads Manager has a wide range of venues including gyms, coworking spaces, 

➔ For example, a business that sells gym equipment could use the venue types feature to target ads to people who are currently visiting gyms or fitness centers. This can help to ensure that the ads are only being shown to people who are likely to be interested in purchasing gym equipment, and can increase the chances of the ads being clicked on and converting into a sale.

Additionally, businesses can also use the venue types feature to exclude specific locations where their target audience may not be present. For example, if a business sells high-end clothing, it can exclude places like sports centers and fast food restaurants as these places are not likely to be frequented by the target audience.

💰Budget

The budget performance indicator in the FRAMEN Ads Manager is a feature that allows businesses to track and optimise their advertising budget in order to reach the right audience. This feature can help you to make more informed decisions about how to allocate your budget, and help you to identify an estimated number of impressions for a campaign.

The budget performance indicator also allows businesses to set the budget for each campaign, which can help them to stay within the budget, and avoid overspending.

⛷️ Interests & Demographics

The interests and demographics targeting feature in the FRAMEN Ads Manager allows businesses to reach the right audience by targeting their ads to specific groups of people based on their interests and demographic information.

Interests targeting allows businesses to target their ads to people based on their activities, and interests. For example, a business selling outdoor gear could target their ads to people who have liked pages related to adventure travel, sports or outdoor activities. This can help to ensure that the ads are only being displayed in places that have people that are likely to be interested in purchasing outdoor gear.

Demographics targeting allows businesses to target their ads based on various demographic information such as age, gender, education, relationship status, and more. This can be useful for businesses that want to target specific groups of people, such as young mothers, university students, or newlyweds.

➔ For example, a business that sells baby products could use demographics targeting to reach new mothers within a certain age range, and interests targeting to show their ads to people who are in locations where typically young parents would go.

Both interests and demographics targeting options in the FRAMEN Ads Manager can be used in combination with other targeting options, such as location, venues and more, to create highly targeted campaigns that reach the right audience at the right time.