You can target your audience based on countries, specific locations and venue types such as coworking spaces or gyms.
The targeting parameters you select affect the estimated impressions and reach you can expect to receive for your campaign - you’ll see this displayed in the performance indicator. Targeting is the best way to narrow down the most suitable customers for your business.
In this section of your dashboard, you can target your audience based on countries, specific locations and venue types such as coworking spaces or gyms.
You can also choose to geotarget your audience by specifying the countries of your choice or include/ exclude specific regions. See the example below.
Imagine your brand operates internationally and you want to advertise in London, Berlin and Paris. You can not only include specific locations of London like Canary Wharf (the business district), but you could exclude locations like Staines (a suburb near London).
Another example is one of our real-life clients, Uber, the famous global taxi app chose to target big cities and metropolitan areas where not everyone owns a car.
By default, the geotargeting function for a campaign is set to Global.
Click on the Countries to select the countries where you want your ad displayed.
When selecting multiple countries or opting for the global campaign option, you should be aware of the potential differences in the legal restrictions and languages.
Depending on the aim of your campaign, a different kind of targeting might be suitable for your brand’s needs.
You can choose to include a location by clicking on Include, and select a Location and enter a radius to include.
You can choose to exclude a location by clicking on Exclude, and select a Location and radius to exclude.
The radius for geotargeting is calculated from the centre of the selected locations.
Learn how to select the best venue types, here.