The goal of your campaign on FRAMEN Ads Manager is to get your campaign performance indicator into the green zone. Still having trouble? Here are some ways to influence this.
Campaign Optimisation
The goal of your campaign on FRAMEN Ads Manager is to get your campaign performance indicator into the green zone. Here are some ways to influence this:
📍Focus geotargeting: By focusing on the most relevant streets, districts or cities to your target audience and business needs, you can ensure that your product is being promoted to the right people.
➔ Grow your brand in Paris, build your tribe in London, or launch a product in Dubai. Anything’s possible with FRAMEN.
🏙️ Reduce locations: By focusing only on the most relevant locations and selecting individual locations under "Select specific locations", you can ensure that your campaign is reaching the right audience.
➔ For example, choose hotels and coworking spaces to reach out to business people.
⏰ Precise time targeting: By reducing your campaign period or optimising your campaign via "Advanced timing", and by selecting the most important time slots to promote your product, you can ensure that your product is being promoted at the most optimal times.
➔ For example, if you're running a delivery service, you may want to only promote it during lunchtime. Choose time slots from 12 am to 2 pm during weekdays. Or if you want to promote a special Christmas offer choose time dates from October to December.
💸 Adjust budget: By adjusting your budget according to your targeting needs, you can ensure that your campaign is reaching the right audience and that you're not overspending on your budget which minimises scatter loss.
➔ learn more about budget optimization here.
In summary, by focusing on geotargeting, pinpointing locations, precise time targeting, and budget adjustment you can ensure that your campaign on FRAMEN Ads Manager is reaching the right audience, at the right time, and within the right budget.
Troubleshooting
The campaign guide on the left side of the screen in the FRAMEN Ads Manager is a valuable tool for managing your campaigns. It provides warnings and important information about your campaign to help ensure that everything is set up correctly.
If there is a problem with your campaign, you'll see a red warning in the campaign guide. Make sure to pay attention to these warnings and take the necessary actions to fix the issue. This will help to avoid any potential issues and ensure that your campaign runs smoothly.
Still having trouble? Contact us for assistance.