An ad (short for advertisement) is a form of marketing communication that is designed to inform, educate, and influence a target audience in order to promote a product, service, or idea. 

Ad Frequency 

Ad playout frequency refers to the number of times an advertisement is played or displayed in a given period of time. It's a measure of how often the ad is "played out" or shown to the audience. Learn more.

Ads Manager

FRAMEN Ads Manager is an easy and intuitive tool that allows you to share your brand story on our exclusive network of screens in over 15 countries, and choose from over 15,000 different venues including coworking spaces, gyms, hotels etc. Start with our Ads Manager walkthrough. This is the advertiser view of our platform.

Approval / Approval rate

When a campaign status is changed to "live", a review is sent to FRAMEN to ensure that the setup is correct. Once this review is finished, the creatives are sent for approval to each screen network selected based on the campaigns' setup. Learn more.

Asset / Creative

In the context of marketing and advertising, an asset or creative refers to the tangible and intangible elements that are used to create a marketing or advertising campaign. Assets can include a wide range of materials, such as images, videos, graphics, copy, and branding elements, all of which are designed to communicate a specific message to a target audience. Learn everything about FRAMEN Ads Manager creative guidelines here.


Awareness in marketing refers to the extent to which potential customers are familiar with a brand, product, or service. It is the first stage of the marketing funnel, where marketers aim to create brand awareness among their target audience to attract and retain customers.

Call to action 

A call to action (CTA) is a clear and direct instruction to the audience to encourage them to take a specific, immediate action. In the context of marketing and advertising, a call to action is a phrase or statement that is designed to prompt an immediate response from the reader, viewer, or listener. Make sure you add an engaging call to action. 


A campaign refers to a strategic and organized approach to promoting a product, service, or brand. A campaign on FRAMEN Ads Manager has a defined start and end date and a set budget, and it is focused on a particular geographic region, demographic group, or target market segment. 


In marketing, conversion refers to the process of turning a prospect or lead into a customer. It is the ultimate goal of marketing efforts and can be measured by the number of sales, sign-ups, or other desired actions taken by the customer.

Digital-Out-Of-Home (DOOH)

Digital-Out-Of-Home (DOOH) is a form of digital signage that displays multimedia content in public spaces such as billboards, airports, shopping malls, and other high-traffic areas. DOOH enables dynamic and real-time messaging, allowing advertisers to engage with their target audience in a more personalized and effective way. With FRAMEN you can book DOOH Screens in semi public locations such as coworking spaces, hotel lobbies, gyms and more. Learn more


Ad impressions are the number of times an advertisement is viewed. This is also the number that the advertiser pays for. Learn more.


A KPI, or Key Performance Indicator, is a measurable value that helps businesses track their progress towards achieving specific goals or objectives. KPIs are used to monitor performance, identify areas for improvement, and make data-driven decisions.

Locations / Venues

Our locations are across the globe in different types of businesses. Find shoppers at supermarkets, health enthusiasts at gyms, business executives at coworking spaces, automobile owners at petrol stations and more. 


OOH stands for "out-of-home" advertising, which refers to any type of advertising that reaches consumers while they are outside of their homes. This includes billboards, posters, digital displays, transit ads, and more. OOH advertising can be found in public spaces such as streets, airports, malls, and other high-traffic areas. 


Playout frequency refers to the number of times an advertisement is played or displayed in a given period of time. It's a measure of how often the ad is "played out" or shown to the audience. Learn more.


Programmatic DOOH advertising refers to the automated process of buying, selling, and displaying digital advertising content on digital billboards or screens. This type of advertising uses real-time bidding and AI algorithms to help advertisers target specific audiences and deliver relevant content at the right time and place. By using data sources like geolocation, audience demographics, and real-time weather information, advertisers can display dynamic, contextually relevant content that responds to changes in the environment. 

Screen Manager FRAMEN Screen Manager is a cloud-based digital signage software that allows businesses to manage and schedule content on their digital screens remotely. The software features an intuitive drag-and-drop interface, real-time updates, and analytics to help businesses create and deliver engaging content to their audience. This is the location manager view of our platform.

We define screens as smart TVs and digital signage screens. Those are screens that are used for the purpose of displaying information, media, or content to a group of individuals who are present in the area. This type of screen is typically larger than a standard home television and is usually mounted on a wall or in a central location that is easily visible to all members of the community.


Digital signage is an electronic display system that uses advanced technologies to display multimedia content in public spaces for various purposes such as advertising, information dissemination, and wayfinding. It can be remotely controlled and updated in real time for dynamic and targeted messaging. Digital signage screens are technically a bit different from smart TVs. 


A spot refers to a specific advertisement that is aired or broadcast on our screens. Spots are assets/creatives which promote a product, service, or brand, and can range in length from a few seconds to several minutes. 

It describes how often your ad is shown. An impression is counted each time your ad is shown on a screen and one person looks at this screen. Learn more.

Share of Voice  Average Share of Voice (SoV) your Campaign is expected to achieve across all locations, in comparison with other Campaigns that might be running. The value is updated in real-time and therefore might vary over time. Learn more.