Playout frequency refers to the number of times an advertisement is played or displayed in a given period of time. It's a measure of how often the ad is "played out" or shown to the audience.
The playout frequency can be adjusted and optimized based on various factors, such as the target audience, the type of venue, and the campaign's budget and goals. By controlling the playout frequency, advertisers can determine how often their message will be seen by the public, helping to increase brand awareness and engagement.
Contextually relevant content
Our screens are designed to captivate audiences with stories and information that is relevant and engaging. We cover a wide range of topics including business, finance, lifestyle, news, sports and art. This means that when your content is featured on our screens, it is already in front of an engaged and attentive audience who are interested in the types of topics that your brand represents.
Showtimes / Frequency
Maximize your impact with showtimes and frequency. Upload clips up to 10 seconds in length, or go shorter if desired. Showtimes and frequency are determined by a combination of factors including venue content, budget, and targeting settings. Learn more about footfall and impressions here. Within the forecast report, you can now see the estimated amount of times your spot will be played out.
Check the expected frequency in the forecast report. Here, the expected frequency is indicated depending on the venue type. The perfect advertising frequency depends on the type of location and the length of stay there (e.g. gas stations up to 60x/hour vs. doctor's offices up to 10x/hour).
Appearing content
The typically feed on our screens ensures in most cases that your ad is distinct from other ads. In addition to that there is a limit of advertisers per location. If you have specific requirements, please let us know. We can verify which advertisers are currently displaying in your preferred locations.
Learn more about the content your ads play alongside here.
* This feed may deviate due to the circumstances and preferences of the locations. There are locations that, for example, only play advertisements and do not show any news.