The Forecast on the FRAMEN Ads Manager is an analytical tool that predicts estimated ad campaign results through the analysis of past performance data and current campaign settings.
🔖 Table of Contents
🚀 Launch your campaign or book a call with our support team
Predict your campaign performance with the Forecast feature on the FRAMEN Ads Manager. Gain valuable insights into crucial performance metrics such as estimated impressions, spots, screens, frequency, share of voice, and more. The Forecast give you a deeper understanding of your campaign performance prior to your launch.
🎯 Forecasted Performance Metrics
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Static Metrics
These forecasted metrics are constant and do not change over time.- Impressions: Shows the number of times your campaign creatives would be viewed.
- Locations: Shows the number of locations at which your campaign would be running.
- Spots: Shows the estimated number of times your ad would run on screens.
- Screens: Shows the estimated number of screens your ad would run on.
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Variable Metrics
These metrics are updated in real-time and therefore might vary over time.
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- Ad Display Frequency: Shows the overall average frequency at which your campaign ads are expected to play on screens. You can switch between per hour and per day Ad Display Frequency.
- Share of voice: Shows the Average Share of Voice (SoV) your campaign is expected to achieve across all locations, in comparison with other campaigns that might be running.
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Budget Over Time
This report shows you the budget distribution for your campaign. Adjust the slider to analyse your budget allocation for different time periods.
🎯 Types of Forecasting
With the Forecast, get an overview of your campaign's performance as per your targeting, budget and duration.
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KPI
Get a concise summary of your campaign's projected performance, including impressions, locations, spots, screens, ad display frequency, share of voice and budget over time distribution.
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Venues
You can gain detailed insights into your campaign's projected performance, including impressions, locations, screens, ad frequency, share of voice and budget over time distribution at a venue type level.
Using the Change Preview button, you can switch between ad creatives and preview them on images of screens at various venue types.
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Geotargets
View forecasted performance metrics based on your geotargeting.
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- Geotargets: View forecast metrics such as impressions, locations, spots, screens, ad frequency, and share of voice for the geotargets you are targeting.
- Locations: View forecast metrics such as impressions, screens, ad frequency, and share of voice for the locations you are targeting.
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Creatives
Choose the creative you would like to preview in the Venue section of the Forecast. Take the guesswork out of creative design by visualising your creatives on images of screens at venues. This can help reduce psychological barriers for those new to DOOH and ensure creative elements like font size and background images are the right fit.
⚙️ Additional Tooltips
- Show budget: Utilise the Show Budget/Hide Budget button to display or conceal your campaign's total budget on the Forecast.
- Copy link: Use the Copy Link feature to send a link of your campaign's Forecast to your team or client.
- Units: Use the Metric/Imperial button to change your unit of measure between Metric and Imperial.
🎯 Why use the Forecast?
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Establish Realistic Campaign Goals
The Forecast estimates reach, cost, and engagement metrics, assisting you in setting achievable campaign objectives and adapting budgets accordingly. -
Make Informed Decisions About Targeting and Placement
The Forecast helps you with insights on ad performance, considering your targeting choices. This helps with informed campaign optimization decisions. -
Monitor Campaign Performance
The Forecast offers a glimpse into your ad campaign's expected performance over a set timeframe. You can use it to track your campaigns and make necessary adjustments. -
Optimise Budgets
The Forecast aids advertisers in optimising their budgets and allocating resources more efficiently by displaying estimated ad campaign costs. - Preview Ad Campaign
Visualise your ad creative on preview images of screens at different venues. - Easily Share Forecasted Performance
The Forecast tool also helps you effectively communicate a campaign’s configuration and performance to all stakeholders. Simply click on the share button and send the link to anyone you need to communicate your campaign goals with.
Get Started 🚀
Use the FRAMEN Ads Manager to start your advertising campaign, or schedule a call with our sales team for assistance with setting up your FRAMEN campaign.
➡️ Start your campaign on the FRAMEN Ads Manager.
➡️ Book a call with our support team.
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