Use-case
Compare targeting options, size budget and set realistic goals before spending. Share live forecast links with teammates and clients.
Where to find it
Open any campaign detail page and click Forecast in the left summary column. The modal has four tabs and displays a short campaign ID (e.g., FoR_5jPqb8nZAFH) in the top bar, useful for support inquiries.
Metrics
Static (unchanging): - Impressions — views of your ad. - Locations — venues. - Spots — total plays. - Screens — individual screens.
Variable (real-time): - Ad display frequency — plays per hour or day. See Optimise budget and frequency. - Share of voice (SoV) — screen-time share vs. competing campaigns.
Budget over time: Drag the slider to see allocation for different time ranges.
Four forecast tabs
KPI
Summary: impressions, locations, spots, screens, frequency, SoV, budget timeline and targeted-area map (OpenStreetMap).
Venues
Breakdown by venue type showing impressions, frequency and SoV. Use Change Preview to see your creative on actual screens.
Geotargets
Breakdown by region. Drill into individual locations for impressions, screens, frequency and SoV.
Creatives
Preview creative on screen mockups by venue type. Catch sizing, contrast or readability issues.
Good to know
Share: Click Copy Link to send live forecast to teammates or clients; link updates as campaign changes.
Budget visibility: Use Show Budget / Hide Budget toggle when sharing with external stakeholders.
Maps: Forecast uses OpenStreetMap; campaign editor Geotargeting uses Google Maps.
Units: Switch metric/imperial in top-right, or set default under Settings → Profile.
Before launch: Set realistic goals, compare targeting configs, decide where to cut or expand, visualise creative on real screens.