Measuring the performance of your ads involves evaluating metrics like impressions, engagement, brand uplift studies, and surveys - combining these can help you calculate conversion rates to assess effectiveness and ROI.
Measuring the success of your digital-out-of-home (DOOH) campaign can be achieved by using trackable links in your ads to track the number of people interacting with them and how long they are spending on the landing page.
In addition, you can collect data from customers who interact with your ads using QR codes or other methods, integrate your campaign with analytics software to provide real-time data, and measure return on investment (ROI) by tracking conversions and revenue generated.
The success of an ad campaign can also be measured by surveying or asking for feedback from customers who have seen the campaign to understand how it is perceived by the audience. A combination of these methods can give a comprehensive view of the campaign's performance and help make informed decisions on how to optimize and improve future campaigns.
QR codes can be a powerful tool for measuring the effectiveness of digital-out-of-home (DOOH) marketing campaigns. They can provide trackable links, collect data, provide real-time analytics, and measure the return on investment (ROI). Using QR codes in DOOH ads can provide valuable data on customer engagement and behaviour, allowing marketers to make data-driven decisions about their campaigns. They can also be integrated with analytics software to track the number of scans, time spent on landing pages, and other metrics, allowing marketers to adjust their strategies and measure the success of their campaigns.
Additionally, QR codes can also be used to personalise the customer experience by providing them with relevant information or offers based on their behaviour. This can help to increase customer engagement and build brand loyalty. Moreover, QR codes are easy to use, cost-effective and can be scanned by most smartphones, making them accessible to a wide range of customers. Overall, QR codes are a valuable tool for measuring and optimising DOOH marketing campaigns, providing valuable data and insights to help marketers make informed decisions and improve the effectiveness of their campaigns.
Brand lift Study
Brand lift studies are a form of market research that measure the impact of advertising on brand awareness, consideration and purchase intent. They are typically conducted online, using surveys or experiments to gather data from a sample of consumers before and after they're exposed to an ad campaign. The primary goal of a brand lift study is to measure the effectiveness of an ad campaign in increasing brand awareness, consideration, and purchase intent, as well as to identify which aspects of the campaign were most effective. This data can then be used to optimise future ad campaigns, to help marketers make more informed decisions about where to allocate their ad budgets. Some of the common methods used to conduct brand lift studies include online surveys, online experiments and online polls.
Screen impressions are how often any given screen is viewed, and are unique to each venue. Ad impressions are how often your ad is viewed, on a screen, and are unique to each campaign and the specific parameters you set. Just in case you're wondering, it is only ad impressions you pay for. With that in mind, the higher the ad frequency, the more ad impressions. We use real current data from our venues and apply that, based on the advertiser's campaign parameters. The FRAMEN Ads Manager algorithm automatically analyses the "ad" impressions. impressions, that are not generic but specific to your ad campaign.
Learn how to measure impressions here.